This couple’s hand sanitizer business generated over $ 7 million in sales after Covid shut down its live events company overnight

You probably haven’t attended a live concert in 2020.

Most festivals, trade shows and sporting events around the world were canceled in 2020 to stop the spread of the coronavirus.

Alex and Kelsey Carroll’s Toss Up Events company designed and operated unique fan experiences at major sporting events across the country.

Cancellations filled their calendar one by one as home stay orders were being issued across the country.

So the Carrolls had all of their employees pack up their gear and return it to the company’s headquarters in Dallas. They had no idea when business would return.

Kelsey Carroll came up with the idea of ​​building custom hand sanitizing stations that they could use when their live events business resumed. The couple, who have two toddlers, founded Stand Up Stations to capitalize on their new business idea.

Within 11 days they had a product ready for sale. They turned their traveling staff into a remote sales force and started selling to every company they could. In 2020, the company had sales of more than $ 7 million.

Check out this video to learn more about how the couple built their business and for the best advice for potential entrepreneurs.

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Disclosure: NBCUniversal and Comcast Ventures are investors in Acorns.

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