The Sales Funnel For Effective Online Marketing
The sales funnel has been a fundamental part of business and marketing for ages. Recently however, it appears that funnels are getting discussed everywhere online.
The reality is that people want to know more about this concept of marketing and the best way to apply it to enhance their online business marketing efforts. If you'd like to know something more about the sales funnel to help you with efficient Internet marketing I invite you to read on.
The Sales Funnel: What is it?
A marketing funnel isn't an actual funnel. The use of the word "funnel" for this marketing concept is simply to aid in visualizing and explaining a sales process from the beginning to the end. The term funnel is a term utilized to define the process of selling due to its more extensive entry point to "Unqualified Prospects" as well as a smaller opening for converts at the bottom.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The people who are "unqualified prospects" are at the top of the funnel. This is people who have never spoken to you but may be interested in your products or services. After a few sales and promotions, you will have gotten customers who have bought your product or service.
The efficiency of the lead generation funnel is from the fact that it allows you to monitor the potential prospects' actions throughout the extended selling process. Utilizing the sales funnel to determine the amount of prospects who are qualified at each step, you will be able to determine the number of potential customers who are likely to become customers.
A sales funnel allows you to see exactly what and where your sales process is failing or working or failing, or if your marketing campaign isn't getting a sufficient amount of prospective customers at any point in the process. This information helps you choose where to put your efforts to ensure that sales are at the correct level and that you are meeting your the marketing objectives. It's used as a method to monitor and control the sales process of customers.
The Front- End or Sales Funnel Top
The uppermost part of your sales funnel is going to be the most active area of your process and requires the most constant testing. There are virtually no limits to your imagination or resources in front-end strategies.
The primary goal of the front-end will be to attract potential clients and convert to buyers later in the sales process.
A potential customer is "qualified" once they have signed up for your product or service. This is when in the sales funnel where the prospective customer, or "Unqualified Prospect" is qualified leads due to an action that actually demonstrates they have the potential to purchase your product or service.
In order to make your front-end efficient, you need to direct targeted traffic to your blog, website or squeeze page blog. Article marketing, PPC ads, social media (Google+ Twitter, Facebook, YouTube), banners and blogging are the best ways and tools to accomplish this.
There are many tools that can be used to "qualify the unqualified prospect". One of the most efficient methods is to use an online squeeze page, that allows you to provide something valuable pertinent to your product or service which people can receive at no cost or at a drastically reduced price for the exchange of their email address and name. You can select from newsletters and related reports and videos and e-mail course.
We can see that the front-end is where customers are attracted to your sales funnel. What happens to the back-end of your sales funnel?
The Bottom of The Funnel: The Back-End
The back-end or bottom of the sales funnel is where major sales and profits are generated. It is where you will typically find higher-priced products there. Basically these would be relevant to the same niche however they are presented in a different format such as audio, video, live interaction or private consultation.
The main difference between front-end and the back-end is the type of client and also the price of the product or services being offered.
It is the case that only a small percent, maybe 1 to 2 percent of the total number of people entering your front-end will be able to make it into your back-end. This is fine, given the fact that this select small percentage will invest more money.
Products and services that are front-end may be priced at less than $100 however back-end products, services and products typically cost between 100 and 1000 dollars. The bottom or back-end of your sales funnel is the main source of revenue for an Internet business. This is also the most reliable part of the selling process.
The sales funnel can be as complex or simple as you want to make it, as long you have the proper resources and the right ideas.
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